Effect of the Cold War on America

Effect of the Cold War on America Introduction The Cold War refers to the continuous geopolitical, economic and ideological struggle that was between the two super powers in the west (USA and its NATO allies) and the powers in the East (Soviet Union). This Cold War began in the year 1947 which was the time that the Second World War was ending and it continued until the year 1991 when the Soviet Union was dissolved. The term ‘cold’ was used because there was no large scale direct fighting between the East and the West and that there were only regional fights between the countries that the two sides supported. During the cold war, the alliance against Nazi Germany was split leaving USA and USSR as the only two sides that greatly differed over ideologies such as capitalism, totalitarianism, communism and liberal democracy. The two countries were not at any time involved in a full-scale armed fighting but they were always each armed heavily for a World War III. It was believed that each side held a strong nuclear deterrent that made the other side afraid to attack because of the fear of total destruction on its part. Apart from the nuclear deterrent on both sides, dominance on both sides was expressed through psychological warfare, technological competitions and propaganda and espionage. One of the events leading to the origin of the Cold was remarks by a British leader Winston Churchill who gave some anti-communism remarks during his speech in the year 1946 (Fleming 34). Ways in which the West and the East Differed The cold war is believed to be the most important political issue in the early post war period and it was as a result of long time disagreements between USA and the Soviet Union. However, during the Second World War, these two countries put their differences aside and they were allied. The end of the World War II triggered the resurface of the antagonisms between the two countries (Fleming 44). America had survived destruction from the war and it hoped to share its idea of liberty, democracy and equality with the rest of the world which was in turmoil after the war. America was much aware of the effects of the Great Depression that were experienced in the years 1929-1940. In an attempt to avoid another depression, it sought to remove all the trade barriers in order to help the nation create outside markets for its industrial and agricultural products. Free trade would also help other western nations to export their products and hence be able to rebuild their nations that were destroy ed in the World War II. Generally the free trade would help boost the economic growth of all the western nations and also help to boost the relationships between the countries. The Soviet Union had a different Agenda that contrasted sharply with that of the Americans. They believed in a centralized, autocratic form of government that was very different with the American’s emphasis on freedom and democracy. During the World War II they had briefly abandoned the Marxist-Leninist ideology but it was still one of the country’s policies. Distraught by the death of 20 million citizens during the struggle, Soviet Union was focused on reconstruction and also protecting itself from another future attack of the same magnitude. Specifically, they feared attack of their nation from the West and hence were very determined to prevent another great attack. The Soviet Union was intent on demanding defensible borders but the in the East. But the Americans had already declared independence and self-government to countries in the east such as Poland and Czechoslovakia(Meernik 68). The Cold War origin was as a result of the differing opinions about the shape of the postwar and this was what led to distrust between the two super powers. Firstly, the conflict started over Poland. Moscow wanted a government that was subject to Soviet impact; Washington on the other hand, wanted a more independent and representative government that was in line with the Western model (Russett 29).Different interpretations of different forms of government were discussed in the Yalta Conference of February 1945 and it provided provisions to ensure that the elections in Poland would be ‘free and unfettered.’ Harry Truman had succeeded Franklin D. Roosevelt and he became the president of America. During his regime, he promised to respond to the international affairs between these two super powers and his decisions to respond to Soviet Union lead to the early Cold war between the two nations. During his first meeting with Soviet Minister of Foreign Affairs Vyacheslav Molotov, he made it clear that he was supporting self-determination and he urge the diplomat to implement the Yalta accords. Molotov took offence of this and he exclaimed that he had never been spoken to like that in his entire life. Truman responded to him that if he follows the agreements then he will never have to be spoken to like that. This is where the relations between the countries got deteriorated (Meernik 82). Control the Soviet Union then became a policy to the Americans during the post war years. George Kennan who was a top official in Moscow established and elaborated on a new approach to control Soviet Union. This is because he felt that Soviet Union would not change their stand and hence they had to be stopped by control the efforts of Russia to expand the territories. The application of this containment policy was first applied in the eastern Mediterranean. The Great Britain was an ally to Greece where communist forces were threatening to rule a monarchy in civil war, and Turkey, the nation in which the Soviet Union had compelled for territorial concessions and also the mandate to build marine bases on the Bosporus. In the year 1947, Britain could not afford the aid and hence the U.S quickly came in to offer their assistance. Truman was able to then allocate $ 400 million to cater for the economic and military assistance to Turkey and Greece (May 39). Truman and the American society, however, had to pay a price for the containment policy. Truman had overstated the threat of the Soviet Union to the U.S and through this; there emerged an inspired wave of anti-communism and pave d the way for the emergence of McCarthyism. Effects of the potential conflict to the culture, economics and politics of the United States Effect on ideology The effect of the cold war not only shaped the foreign policy of the U.S, but it also helped to improve the domestic affairs. In the past, the Americans had been afraid of radical subversion but efforts to root out communism became much stronger after the World War II(Waltz 35). The foreign events made the anti-communist hysteria to be strong. It surprised the Americans when the Soviet Union exploded its own atomic device and this made Americans to fear that they could be attacked by them at any given time. Economic effect As the cold war continued fifteen years later that is from 1945-1960, the U.S experienced great economic growth. The war was the main reason that it got back its prosperity and it in the postwar period it was able to become one of the richest nations in the world. The Gross Domestic Product of the United States improved from $200 thousand million in 1940 to $ 300 million in 1950 and more than $500 thousand million in 1960. This made more Americans to consider themselves as middle class. Major companies also grew larger through merges and they expanded their branches overseas where they could get labor cheaply. Effect on the lifestyle of the Americans The workers in America found their lifestyles changing as the nation progressed industrially. Many of the workers became involved in provision of services rather than production of goods. Farmers on the other hand were in great trouble as the benefits of agriculture lead to consolidations and hence family farms were thrown out of business by the large farming businesses (Betts 37). There was movement of the Americans from inner cities to suburbs where cheaper hosing was found in order to fit the big families that were as a result of a postwar baby boom (May 51). And as the suburbs grew bigger, more businesses were created such as large shopping centers that reduced traffic of shoppers in the cities. New highways were also constructed so as to make the suburbs accessible.There was also the widespread marketing of the television which had been developed previously but not marketed until after the war. In conclusion, the Cold War was an important historical event. Specifically, it was very important to the Americans as it enabled them to progress economically, culturally and politically. We can therefore say that the United States became even more powerful after the Cold War and up to now it is regarded as the most powerful nation in the whole world. Works Cited Betts, Richard K. Wealth, power, and instability: East Asia and the United States after the Cold War. International Security (1993): 34-77. Print. Fleming, Denna Frank. The Cold War and Its Origins: 1917-1960. 1950-1960. Vol. 2. Doubleday, 1961. Print. May, Elaine Tyler. Homeward bound: American families in the cold war era. Basic Books, 2008. Print. Meernik, James, Eric L. Krueger, and Steven C. Poe. Testing models of US foreign policy: Foreign aid during and after the Cold War. The journal of Politics 60.01 (1998): 63-85. Print. Russett, Bruce. Grasping the democratic peace: Principles for a post-Cold War world. Princeton University Press, 1994. Print. Waltz, Kenneth N. Structural realism after the Cold War. International security 25.1 (2000): 5- 41. Print.

How Permanent Are Permanet Markers

For my science fair project, I figured out what solvent would work best to erase permanent marker. The solvents I tested were: lemon juice, vinegar, water, and rubbing alcohol. I tried each of these solvents on a permanent marker line on plastic, paper, fabric, and wood. In this research paper, I will be talking about what a permanent marker is, how they are made, why they work so well, what rubbing alcohol is and its common uses, what vinegar is and its common uses, what water is and why water is so essential, and what exactly lemon juice is.I will also be talking about how plastic is made, how fabric is made, how wood is made, and how paper is made. A permanent marker is a type of writing utensil that is used to create permanent lines on almost any surface. The ink of a permanent marker is water resistant, contains propanol, butanol, diacetone alcohol, and different dye colorings, and can vary between all colors from black to yellow. The process of creating a Sharpie permanent mark er is not very long or complicated. First, the barrel of the marker is molded out of a plastic resin.Screen printing is added to the barrel, including information such as the description of the color of the ink and the Sharpie logo. A filament made out of cotton material is used to hold in the ink as it is inserted into the barrel. A needle is used to inject the permanent ink from the opposite end of the barrel. Then the writing tip is applied. The cap is placed on the Sharpie marker and the permanent ink is slowly absorbed into the tip of the marker. The Sharpie is the most popular permanent marker company worldwide.The brand â€Å"Sharpie† was founded in 1857 and sold ink and glue. Any permanent marker’s ink must contain three ingredients to work. These ingredients are colorant, carrier, and resin. The colorant is what gives the ink its color. Colorants in permanent markers are often pigments, instead of dyes, because pigments fade less easily and do not bleed throug h paper. Dyes are soluble in water, whereas pigments are not. Dyes cannot withstand light as long as pigments can, although dyes are generally available in a wider spectrum of colors.Carriers are what transmit the dye to the paper. They must be able to evaporate quickly once the ink is used. Carriers used to be made up of chemicals such as xylene and toluene, but were vastly replaced by alcohol-based markers in the 1990s. The resin is what causes the ink to stick to a surface. It must have a â€Å"sticky† quality. The resin forms a film over the pigment once the carrier evaporates. The reason that permanent marker works is because permanent ink soaks into a surface, whereas regular erasable ink does not soak into surfaces, but binds to surfaces.Permanent ink is made with resins and dyes dissolved in glycol and water. The ink dries when the glycol or water evaporates and it soaks into the surface, leaving a permanent mark. There are ways to effectively remove ink from permanen t markers. Alcohol will work to erase permanent marker on almost any surface. Many items, such as hairspray or deodorant, contain alcohol and could effectively erase permanent marker. Baking soda is another well-known permanent marker remover. Vinegar was one of the solvents I experimented with. Vinegar is the product of the fermentation of ethanol.The very slow fermentation process can take weeks or even months and occurs naturally. With a machine to help promote oxygenation, however, fermentation can be as quick as a few days. The typical pH of vinegar can range from 2 to 3. 5. Vinegar can be used for many things, such as a cooking ingredient or condiment, it can be used for household cleaning, it has medicinal properties, and it even has agricultural applications. Lemon juice was another solvent I experimented with. Lemon juice is exactly what it sounds like. It is lemon juice squeezed from a lemon.Lemon juice has similar nutritional values as the whole lemon. Lemon juice is an e xcellent source of Vitamin C and can help your body against harmful germs and bacteria. Lemons are also antioxidants and can help the brain and nerve cells as well as having calcium to help your bones and teeth. The solvent that worked best in my experiment was rubbing alcohol. Rubbing alcohol is a denatured alcohol especially used as an antiseptic. It can also be used to cool, warm, or soothe skin. It can inflame the skin and if ingested, may potentially be fatal.Rubbing alcohol consists of 2 ingredients: isopropyl alcohol and water. In fact, rubbing alcohol consists of so much isopropyl alcohol (70%) that it is often referred to just as isopropyl alcohol. Water was the final solvent that I used in my experiment. Water is essential for anything and everything. Human beings need water to stay hydrated and survive. All living creatures need water to stay hydrated and survive. Everyone uses water every day; whether it’s to shower, brush their teeth, to drink, swim, wash their h ands, or to water plants.Seventy percent of the world is made up of water. Water contains two hydrogen atoms and one oxygen atom, and is often referred to as H2O. The H2 stands for the 2 oxygen atoms and the O stands for oxygen. Water can be a liquid, solid, or gas. Water in its regular state is a liquid, can be frozen to form ice, which is a solid, or boiled at 100 ° C to evaporate it and turn it into water vapour, which is a gas. Plastic was one of the surfaces I used in my experiment. Plastic comes from the Greek word plastikos, which means fit for moulding.Plastic is made using a long and complicated process. First, petroleum is drilled and transported to a refinery. Then, crude oil and natural gas are refined into many petrochemical products such as fuel for your car, ethylene, and propylene. Catalyst is combined with ethylene in a reactor, resulting in polymer, a powdered material. Afterwards, the polymer is combined with additives in a blender. The polymer is put in an extr uder, where it gets melted. The melted plastic is now cooled and a machine cuts the plastic into small pellets. The pellets are shipped to industries.The industries manufacture plastic products by melting the pellets to a semifluid state, putting it in a mould under great pressure, and hardening it. The mould opens and the product is completed except for detail work. Another surface that I used in my experiment was paper. To make paper, first trees are specially harvested like crops for the purpose of making paper. Logs of wood are put through a machine that takes off all the bark on the tree. Then, wood chippers cut the wood into 1 inch bits and the bits are put inside a pressure cooker with chemicals and water.The pulp is then washed, refined, cleaned, and turned to slush in a machine that beats the pulp. Color dyes, coatings, and other substances are mixed in and the slush is pumped onto a moving wire screen. The water is drained away on the screen and is recycled. The web of slu sh is rolled between large rollers to remove a large amount of the excess water and to ensure smoothness and uniform thickness. The resulting product is run through heated drying rollers to remove all of the remaining water. The completed paper is wound into large rolls, which can measure up to 30 feet wide.A slicer cuts the paper into small, more manageable rolls. The paper is now ready for use. Wood was the third surface I used in my experiment. The process for making wood is quite simplistic. First, logging companies cut trees down and bring them to a mill. There, they are prepared for particular uses. Machines cut the logs into boards and are sealed or pressure-treated to preserve them. Then the boards are either sold through a lumberyard or sold directly to companies which need them. Fabric was the final surface that I tested the removal of permanent marker on. Cotton fabric also has a lengthy process.First, the ginning, which is the method of separating cotton fibres from seed pods. This is done by machines in a cotton field. Then, the cotton fibre is spun. Yarn is produced from spinning cotton fibre. In this stage, the cotton yarns are made of different thicknesses. Afterwards, a machine weaves threads of yarn, which eventually turn them into cloth after weaving many threads together. Now, the cloth is basically constructed, but must go through some detail work. First, the cloth goes through singeing, which is the process that burns off excess fibres sticking from the goods.Then, the cloth goes through scouring, which is the cleaning of the fabric. Then, some fabrics are bleached to make it a lighter colour. Mercerizing, which is the dipping of fabric in alkali to make it stronger, shiny, durable, shrink free, and stretch free, comes next. Finally, the fabric is treated with chemicals to make it more durable, and it is shipped off to companies that will either use or sell it. Vinegar, water, lemon juice, and rubbing alcohol all have many uses around the house, but when it comes to erasing permanent marker, rubbing alcohol definitely beat the rest.

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Pizza USA An Exercise in Translating Customer Requirements into Process Design - Free Essay Example

Sample details Pages: 8 Words: 2324 Downloads: 6 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? This case involves Pizza USA, a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently, customers have indicated that they are pleased with the food offered by the restaurant but they would increase pizza purchases if a delivery service was available. This dilemma ties into two separate issues. First, in order to remain competitive within the industry, customer wants and preferences need to be heard. After all, if you cannot please your customer base, you will lose them. Secondly, the changes required must be done in a manner that combines data gathering and analysis and implementation of a plan that best suites this particular type of business in order to maximize success. Customer service has been a recurring theme in many discussions regarding business operations and management in recent weeks. The prevailing thought is that in order for your business to grow and be successful, you must identify what your customers want and find a way to deliver it. This paper will analyze and discuss how process design can be implemented to assist this business to achieve its goals. Within the process design analysis and discussion, several factors will be reviewed to include: identification of what customer satisfaction means to the business and how we can identify the things that are most valuable to customers, the potential net yield of achieving a high level of customer satisfaction and efficiency, and the characteristic of developing an efficient pizza delivery (from stove to door) system. The paper will also assess creation of market à ¢Ã¢â€š ¬Ã…“advantagesà ¢Ã¢â€š ¬Ã‚  to not only maintainbut grow the customer base. Pizza USA: An Exercise in Translating Customer Requirements into Process Design In the last five years leading up to 2012, the Pizza Restauran ts industry has experienced the results of a downturn in economy. Restaurants have been directly affected by changing market conditions such as changes in intense competition, decreasing consumer spending and an increase in overall health consciousness (Kalnins, A., Mayer, K., 2004). However, despite such overwhelming odds and challenges, businesses were able to overcome economic hard times by reinventing themselves through creative marketing and adjusting their menuà ¢Ã¢â€š ¬Ã¢â€ž ¢s to adapt to customers preferences (Kelso, 2012). This allowed the industry to recover effectively and consumer spending and market growth returned in 2010. As more consumers returned to the restaurants, overall demand increased. The U.S. Pizza industry averages about 410 million pizzas per year (Kelso, 2012). In 2012 alone, pizza sales are expected to reach an incredible $36.1 billion in revenue which is a 3.8 percent increase from the previous year (Kelso, 2012). This growth is expected to continue at a rate of 2.9 percent per year through 2017. Based on gathered data, 97 percent of U.S. consumers have ordered food from a pizza restaurant or establishment within the past 12 months (Kelso, 2012). No matter how you look at it, pizza consumption is on the rise and creates an exceptional opportunity for success in this industry. According to Gregory Badishkanian, a CITI Analyst, the big three of the pizza industry: Pizza Hut, Dominoà ¢Ã¢â€š ¬Ã¢â€ž ¢s, and Papa Johns are currently in position to increase market share. (Bloomberg, 2012). Although the big three comprise of 30% of the total pizza market, the remaining 70% comprise largely of other large chains with less market coverage and of course the smaller independent chains (Kelso, 2012). While the larger chains are improving profits independent chains are struggling to stay afloat amidst the fierce competition among the larger more established companies such as the big three (Kelso, 2012). Understanding this dilemma, it would be most prudent for any independent restaurant operator to maximize operations by insuring that internal process design enables not only efficient productivity butgenerates a process that is customer friendly and focused on customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs and preferences (Kalnins, A., Mayer, K., 2004). This would be critical in the businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ ability to survive in such a monopolistic type market. Successful operation within a smaller independent chain restaurant faces challenges that may not be as apparent to a larger and more established national chains. Pizza USA is a small chain operation that currently provides two services: dine-in and carry-out options. Customers have commented that if delivery services were added to the restaurant offerings, they would potentially buy more pizzas (Jacobs Chase, 2011). Based on this information, it is apparent that the owner needs to assess his business operations and consider a process design that would include adding this service to current operations. The addition of delivery services would potentially require additional capital to finance changes and may involve the hiring of additional staff. However, revenue increases as a result of the added service would off-set the costs associated with these additions. Near and long-term implications would include survivability within such a competitive market. As a customer, the primary focus of my satisfaction with this type of business relates primarily to efficiency and the level of customer service provided. If delivery service was provided, the two areas that would be most prevalent in my mind would be the delivery time and the state of the pizza once received. Far too often, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢ve received delivered food that was warm and in some cases cold. Needless to say, I never contacted that restaurant again. The thing that would create a unique experience would be the restaurantà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability to not only deliver within an exceptiona l time period but also to provide a pizza that is piping hot as it would be while dining in. Another aspect would be an incentive to order delivery by way of discounting or some type of rewards service. These are experiences that have not been typical in my experience with pizza deliveries. Method The perceived situational analysis are as follows: Strengths-Due to the smaller nature of the business, It could potentially create a more personal experience for the customers thus increasing customer satisfaction; Weaknesses-As a smaller business entity, they have less resources and limited options in implementing changes to meet customer demands. Also, thebusiness would be less tolerant of negative impacts that may result from changes compared to larger established chains with additional resources available; Opportunities-A stronger customer relationship tends to allow more flexibility due to stronger loyalty among satisfied customers. Loyal customers are willing to wait changes out rather than making an initial determination and moving on to another business; Threats-The primary threats are of course the larger and more established chains such as the big three. Again, due to resourcing issues, these smaller and independent operations have less flexibility and opportunity if changes become less than desirable. The primary causes and effects are business survivability and customer satisfaction. Although these two areas are mentioned separately, they are in fact one. If changes are not made to meet customer needs and preferences, the business risks losing clientele and eventual closure. The term customer loyalty has been described as a process of capturing how well an organization is performing in three critical market measures: customer retention, share of wallet, and price sensitivity relative to competitors (Jacobs Chase, 2011). Studies have shown that customer loyalty relates directly to business success and survivability. There exists a major distinction be tween product design from the userà ¢Ã¢â€š ¬Ã¢â€ž ¢s standpoint from what may have been intended by the manufacturer (Jacobs Chase, 2011). The main difference deals primarily with the intended versus perceived usefulness of a given product. In short, if the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s input is not considered, product or process design could potentially be a major waste of time on the from end of the planning cycle with even a worse outcome once in the market. Table-1 below indicates quick-serve satisfaction rates among the top companies in the market to include the big three (Verma, R., Thompson, G., 1999). As you can see, each of the larger chains has high overall scores in customer satisfaction. Albeit, this is only one of many areas that could potentially be assessed. The independent chains can learn something from this data. The large chains didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t survive the market and become who they are today without success in this particular area (Verma, R., Thompson, G., 1999). Table-1 Although the case situation described is consistent with most other business operations, à ¢Ã¢â€š ¬Ã…“what can be done to be more profitable?à ¢Ã¢â€š ¬Ã‚  it is unique in itselfdue the detail andlevel of changes discussed. There are probably 100 areas that could be looked at that deals with efficiency and customer satisfaction. However, for the purpose of this paper we will only analyze the above mentioned areas. If assessing profitability and customer satisfaction is an everyday occurrence, which is the case in most businesses, then this case could most certainly be considered as a preexisting situation. However, this paper has little to do with assessing a documented loss in profits or revenue streams so the evolution is unknown at best. There are many course concepts that can be applied to understand this situation. However the two most prevalent areas of operations philosophy that comes to mind are: Chapter 3-Product and Service Design and Chapter 5-Pr ocess Analysis. Quality Function Deployment (QFD) in chapter 3 discusses the process of getting the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“voiceà ¢Ã¢â€š ¬Ã‚  involved in design specifications (Jacobs Chase, 2011). This concept and application relates to any and all industries and organizations. It is directly related a process of studying and listening to customers to improve upon a product or service (Jacobs Chase, 2011). Measuring Process Performance in Chapter 5 primarily deals with how well a particular process is performing. This is accomplished by assessing many different types of metrics such as: productivity, efficiency, flow time, throughput, and value added time to name a few (Jacobs Chase, 2011). In order to adequately analyze whether your operation is running efficiently, a system of measurement is required to assess the performance. Results/Discussion The problem of addressing the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs and preferences are easily solved. Immediat ely implement planning to accommodate your customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ request for the added feature of delivery service. Consider the most efficient manner of transition to minimize disruption to current business operations while planning the change. Insure that additional feedback is solicited and gathered from customers to re-validate the need to add the additional service and proceed with design process reviews and analysis to achieve goals. This satisfies the earlier discussion regarding identification of what the customer really wants and prefers. The task of developing and implementing the plan is what is the most difficult. Recommend that the owner begins with data gathering methods such as GAP Analysis. This method is used to assess the businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ performance relative to the expectations of its customers (Jacobs Chase, 2011). An additional form of Gap Analysis includes the benchmarking of certain industry standards and measures the business à ¢Ã¢â€š ¬Ã‹ Å"performance against established standards within the industry (Jacobs Chase, 2011). Questions to be asked would be: What are other smaller independent chains offering? Is delivery service a value added service or just a waste of money? What are the industry standards in regards to delivery times and what is considered acceptable to customers? Do have the resources to provide that type of service or will it require additional equipment, supplies, vehicles and staff? This will allow the owner to see where his restaurant is versus where he wants to be. Moreover, this would be an ideal tool to gather additional information from Customers to obtain additional feedback. It can be accomplished in many ways such as through paper or email mailers and in store surveys. The method selected would primarily depend on the ownerà ¢Ã¢â€š ¬Ã¢â€ž ¢s available resources and preferences and of course size of targeted population The follow-on recommendation is to conduct a cost impact and payoff analysis using a decision tree or what some would call a consequence diagram. This process allows the planner to map out several alternatives with different end results to assess risk (Jacobs Chase, 2011). In essence it is a risk matrix. When planning or considering restaurant equipment purchases or even additional staff hires, this process could be beneficial in assessing the risks involved with each decision (Jacobs Chase, 2011). Table-2 is a representation of a typical decision tree used to make informed decisions. As you can see, it is a process of identifying the problem (or situation) and working through several COAà ¢Ã¢â€š ¬Ã¢â€ž ¢s to determine what works best for you. Table-2 Implementation is the next step. I would recommend the utilization of responsibility charts to organize and manage tasks. Again, this particular tool is a type of matrix that lists all the projects and tasks to be completed while identifying certain responsible parties or stakeholders (Jacobs Ch ase, 2011). In such a small business environment, it wouldprobably be most beneficial for the owner to get all staff involved with the design process to obtain full buy-in. this can be accomplished through the use of this tool. Of all the steps involved with planning and execution, this is probably the most labor intensive due to the potential resourcing required. After plans are implemented, the owner needs to assess the customer reactions to the added service. Anticipating a given response and getting the actual response are sometimes two different things. Again, the same process used during the Gap Analysis can be used to capture post-implementation feedback from customers (Jacobs Chase, 2011). The bottom line is that as a small business, you more reliant on customer loyalty than larger chains and operations. As a result, you must pay attention to any feedback received regarding your products and services, In this case weà ¢Ã¢â€š ¬Ã¢â€ž ¢re talking about pizzas but it applie s in many other situations and industries as well. Once the feedback id obtained develop a smart and affordable plan and implement the plan. Once you have transitioned fully into your new plan, solicit additional feedback from customers to see how things are going. You may find other areas of your business operations that require attention. Customer feedback has to be a part of your daily operations. Without it, your business is at serious risk. Don’t waste time! Our writers will create an original "Pizza USA: An Exercise in Translating Customer Requirements into Process Design" essay for you Create order